In the year 2011, the death rate of babies below 1000g reached 65% in Serbia, while in the European Union and USA about 15%. Outdated equipment did not offer adequate care.
Despite dramatic facts, state institutions and the Ministry of Health were not able to resolve the problem.

For that reason, B92 foundation and agency Saatchi & Saatchi created an awareness campaign "Battle for Babies", action for donation of 100 incubators.

Date: September 2011
Project type: Nonprofit Campaign
Client: Foundation B92
Agency: Saatchi & Saatchi, Belgrade
My role: Art Direction, Print Design, Promo Materials, Web Design

Awards:
CRESTA Awards - Gold/Integrated Campaign
EACA Care Awards - Grand Prix/Nonprofit Campaign
Golden Drum - Silver/Integrated Campaign
Golden Drum - Silver/PR Campaign
WEBIT - Gold/ Web Campaign
Golden Hammer - Silver/Integrated Advertising Campaign
Cristal Media & ADvertising Summit - Gold/Integrated Campaign
Cannes Lions - Finalist/Integrated Campaign

AdForum: https://www.adforum.com/talent/81785550-svetlana-dukic#