This project has been a source of immense satisfaction for me. My role was to craft packaging designs and visuals for a launch campaign, to make branding, to develop web and promotional materials.
The client, Cool Company, is the proud owner of a coconut plantation in Thailand, specializing in the production of organic coconut water and a diverse range of coconut-based products, including delightful coconut ice creams.
At Cool Company, there's a shared belief that the key element of our happiness is not what we want but rather what we don't want, and they don't want anything in their coconut water that wasn't put there by a tree.

The motto "We believe in nothing" encapsulates the company's stance against artificial product supplements. It underscores their steadfast conviction that purity is paramount. Visuals with a biblical theme further enhance and reinforce the power of this slogan.

Date: September 2014
Client: Cool Company
My role: Print, Packaging Design, Illustrations, Promo Materials, Web Design